The All-New Ford Edge, loaded with cool technology, launches in Qatar

The all-new Ford Edge demonstrates what happens when a proven leader gets even better.

Available at Al Mana Motors, Ford’s importer-dealer in Qatar, the original crossover utility vehicle from Ford is loaded with more technology, higher levels of craftsmanship and greatly improved vehicle dynamics.

Featuring A New Sophisticated Design, More Technologies and Greatly Improved Driving Dynamics

• - All-new from wheels to roof, Edge has been redesigned to meet higher expectations for quality, and reengineered with additional features and technologies for a more rewarding driving experience
• - Customers can now choose from two new engine options - standard 2.0-liter EcoBoost® four-cylinder and the advanced 2.7-liter EcoBoost V6 on Sport models
• - The all-new Edge is the first Ford product to feature the company’s adaptive steering technology; technologies offered for the first time include enhanced active park assist, side parking sensors and a front camera with washer

When launched in late 2006, Edge helped to define the crossover sport utility vehicle segment.

With a car-based design, Edge delivered better on-road comfort, fuel efficiency and overall driving dynamics than any truck-based SUV.

It was proof a utility vehicle could meet the demanding needs of an everyday commuter.

The Edge is all-new from wheels to roof, designed to reset the standard in the two-row utility vehicle market.

Based on Ford’s successful, global midsize vehicle platform, Edge has been reimagined with a stronger, more athletic shape.

It has been retooled to meet higher expectations for quality, and reengineered to add more features and technologies for a more rewarding driving experience.

The Edge will deliver the confident, smooth driving experience customers expect from Ford.

Central to the improved driving dynamics is an entirely new body structure and redesigned suspension – front and rear – developed specifically to better isolate road imperfection and absorb noise without compromising handling.

The front-wheel-drive Edge retains a MacPherson-type front suspension, but features an entirely new, sophisticated integral-link independent rear with coil springs and a 23-millimeter antiroll bar.

The advanced new system has been tuned to deliver a more dynamic, engaging ride customers will feel immediately.

Thanks in part to the use of more high-strength steels, the solid body structure of the all-new Edge provides a far better platform for the new suspension to work.

Compared to the 2014 Edge, the new model shows a 26 percent increase in stiffness when reacting to bending forces and a 16 percent increase in stiffness when reacting to twisting forces. This means less noise, vibration and harshness characteristics, giving Edge customers a quieter, more substantial ride.

As a result, Edge is well suited for an everyday commute, but ready to attack when the road opens up.

New level of technology for better driving

The all-new Edge will be a technology leader for Ford, with a suite of standard and available technologies designed to improve the driving experience and the level of occupant comfort.

Technologies being offered for the first time include enhanced active park assist, side parking sensors and a front camera with washer. Key technology features include:

• Adaptive cruise control and collision warning with brake support: Uses radar to detect moving vehicles directly ahead and change the cruising speed if necessary

• Air curtain: Creates a curtain of air alongside the vehicle using smart duct work, improving aerodynamics at high speed

• Blind Spot Information System: BLIS® uses radar to trigger a warning when another motorist is in the driver’s blind spot

• Cameras: New 180-degree front camera with washer featured for first time on a Ford vehicle; standard rear camera

• Cross-traffic alert: Uses radar to help alert drivers to oncoming traffic when backing out of a parking space

• Enhanced active park assist: Builds on Ford parallel parking technology and includes a system to guide the vehicle into a perpendicular parking space. The system can also steer the vehicle into and out of a parallel parking space

• Forward and reverse sensing systems: The systems provide audible alerts designed to help drivers avoid obstacles when parking

• Hands-free liftgate: Allows customer to move leg below center of the rear bumper to unlock and raise liftgate

• Lane-keeping system: Steers vehicle back into its lane if driver allows it to drift

• Side parking sensors: System uses sensors and algorithms that measure speed and steering wheel angle to warn drivers of obstacles on either side of the vehicle during parking or low-speed maneuvers

• SYNC® with MyFord Touch®: Becoming available for more trim levels; standard on Edge Sport and Titanium series

Safety technologies available on the new Edge include:

• Active glove box knee airbag: Advanced new design uses glove box front to cushion front seat passenger in a crash. A pliable, injection-molded plastic bladder is sandwiched between the inner and outer glove box door panels. On impact, a small inflator fills the bladder, extending the glove box outer door panel toward the passenger’s legs

• AdvanceTrac® with Roll Stability Control™: Uses sensors to measure the roll rate of the vehicle and predict its roll angle. Based on this information and measurements from other vehicle dynamics sensors, the system can adjust engine torque and brake pressure at all four wheels to help the driver maintain control of the vehicle

• Curve Control: Uses the same sensors as Roll Stability Control to detect and measure roll rate, yaw rate, lateral acceleration, wheel speed and steering wheel angle to help drivers follow their intended path by slowing the vehicle more efficiently while maneuvering a curve

• Inflatable rear safety belts: An advanced restraint system that combines attributes of safety belt and airbag technologies. It is designed to reduce head, neck and chest injuries for rear seat passengers in frontal crashes by distributing crash force energy across five times more of an occupant’s torso than a traditional safety belt. Inflatable belts are available for second-row outboard seating positions

Higher standards for quality and craftsmanship

The all-new Edge will be available in four trim levels. These include SE, SEL, Sport and – for the first time – a top-of-the-line Titanium series to meet market demand for more premium offerings. Overall, the Edge represents a significant move forward in both material and visual quality.

Throughout the vehicle, seams are tighter and more consistent, and the design has been executed in a way that reduces visual cutlines.

The team worked out the smallest of details, such as rethinking how the front doors meet the instrument panel, simplifying merging points and reducing potential alignment issues.