Ultimately it's up to the matured and sane individual to decide whether he should do drugs or not. I mean we already have all these international and local awareness campaigns. We have parents/guardians/teachers advising youngsters against drug abuse, and it is made illegal by the governments, so what else can we do as a collective effort except continue on the same vein? We can better the spreading awareness factor maybe..expand the ads. But it's more or less like smoking a cigarette..those who do it more know the risk but still desire the high.