It is great to witness a Re-branding strategy for Qatar Telecom hopefully to repositioning itself and further dominate it's existing markets and take over additional market share from its weak rivalry.
Q-Tel had long history in Qatar, some good and some bad and it is hard to remove the bad history from the minds of people, therefore such complete re-branding, should say to the people i am a new and more powerful than ever, i have strong history and now more powerful features, that my competitor doesn't have. Basically Goodbye Vodafone... :-)
This is an excellent strategy i have to say, HOWEVER looking at the new logo look and feel gosh this does reminds me with another Logo... LIKE BIG TIME
1. The Circle is the main element of Qtel competitor Vodafone.
2. The red & white colors are Vodafone logo Colors.
3. even the way u putting the oo's is so misleading and does represent indirectly vodafone.
This is 100% the fault of the creative agency, the designer appear to be affected allot with Vodafone branding, and this shows at every aspect in the new logo design...
In all cases the re-branding and repositioning is amazing steps that Qtel took, i'm glad to witness such change, and i will be learning allot from this...
It is great to witness a Re-branding strategy for Qatar Telecom hopefully to repositioning itself and further dominate it's existing markets and take over additional market share from its weak rivalry.
Q-Tel had long history in Qatar, some good and some bad and it is hard to remove the bad history from the minds of people, therefore such complete re-branding, should say to the people i am a new and more powerful than ever, i have strong history and now more powerful features, that my competitor doesn't have. Basically Goodbye Vodafone... :-)
This is an excellent strategy i have to say, HOWEVER looking at the new logo look and feel gosh this does reminds me with another Logo... LIKE BIG TIME
1. The Circle is the main element of Qtel competitor Vodafone.
2. The red & white colors are Vodafone logo Colors.
3. even the way u putting the oo's is so misleading and does represent indirectly vodafone.
This is 100% the fault of the creative agency, the designer appear to be affected allot with Vodafone branding, and this shows at every aspect in the new logo design...
In all cases the re-branding and repositioning is amazing steps that Qtel took, i'm glad to witness such change, and i will be learning allot from this...