I'm guessing Mr Anony..finds the whole "I am Arab and proud" a bit unnerving as it kinda seems to imply the cliched " Arabs are proud(as in arrogant)" bit! I guess for anyone living under a rock and having no clue about the Arab games an ad like this would make them go "they didn't just say that" or maybe even "you can say that again" !
That said its quite an effective and innovative campaign. Certainly hits all the right spots!