I thing "social shortcomings" is a good definition. Thank you. And telling that they do not exist would be not true. Nobody would like when scotish guy farts in public. :))) He could do that there, but not here. The same is relevant to all. Therefore it is very annoying when specific social customs and the ways of behavior are brought on international arena. And they do not realise that some elements might be inapropriate to others. However they do not care ! And when you start to remind them - you are a racist.