I agree Happy Happy. There's an ad for Ariel washing powder where the women are taken to a research laboratory where the scientists (needless to say, all men - women are too busy washing clothes to be scientists...) demonstrate to them how good Ariel is at keeping their clothes clean.
One positive of this ad is that it at least demonstrates that the product works. In other words, the women will derive internal pleasure from the product because it works, rather than external pleasure from their husbands' approval.
The 18-39 year old demographic is the motherload for advertisers. Not only, as you say, are younger people heavily influenced by advertising, but they also watch a lot of tv, and they also have a lot of disposable income, when compared to other demographics.
Free-to-air TV ratings fight not for the highests number of viewers, but for the highers number of viewers in that demographic. Networks don't care how many 54 year old women are watching, because they don't represent a lucrative advertising segment.
If your shows capture the 18-39 year olds, then you can charge a premium for advertising on your shows.
I guess that might be a reason why I find the ads here so strange and backward - it's odd to be watching a prime time tv show, and then have to endure ads for tea bags, washing powder, or coffee mate.
I agree Happy Happy. There's an ad for Ariel washing powder where the women are taken to a research laboratory where the scientists (needless to say, all men - women are too busy washing clothes to be scientists...) demonstrate to them how good Ariel is at keeping their clothes clean.
One positive of this ad is that it at least demonstrates that the product works. In other words, the women will derive internal pleasure from the product because it works, rather than external pleasure from their husbands' approval.
The 18-39 year old demographic is the motherload for advertisers. Not only, as you say, are younger people heavily influenced by advertising, but they also watch a lot of tv, and they also have a lot of disposable income, when compared to other demographics.
Free-to-air TV ratings fight not for the highests number of viewers, but for the highers number of viewers in that demographic. Networks don't care how many 54 year old women are watching, because they don't represent a lucrative advertising segment.
If your shows capture the 18-39 year olds, then you can charge a premium for advertising on your shows.
I guess that might be a reason why I find the ads here so strange and backward - it's odd to be watching a prime time tv show, and then have to endure ads for tea bags, washing powder, or coffee mate.