Are the ads being produced reflective of what the advertiser *thinks* is the certain society, or do they reflect the situation as it exists in reality.
That is to say, do the people advertising Tang make an ad where the mother teaches the daughter how to cook a meal so she can gain the approval and love of her father (only to realise that a meal isn't complete until the wife brings the jug of Tang to the table) because that's how these families actually think, or because that's the image Tang wants to use?
Most of us commenting here have a western background, so we can't know for sure whether these ads are fanciful, or realistic.
What do local women think of such ads? Do they reflect a real society, or an 'outsider's' view of Arabic society?
"The ads are catering for a certain society."
Well that's the point at issue.
Are the ads being produced reflective of what the advertiser *thinks* is the certain society, or do they reflect the situation as it exists in reality.
That is to say, do the people advertising Tang make an ad where the mother teaches the daughter how to cook a meal so she can gain the approval and love of her father (only to realise that a meal isn't complete until the wife brings the jug of Tang to the table) because that's how these families actually think, or because that's the image Tang wants to use?
Most of us commenting here have a western background, so we can't know for sure whether these ads are fanciful, or realistic.
What do local women think of such ads? Do they reflect a real society, or an 'outsider's' view of Arabic society?