A distinction needs to be drawn between Arabic language ads which are just re-produced from Western ads (such as ads for Ariel, Downy etc) and ads that are produced soley with the Arabic market in mind.
One that I find terrible (and there are many) is the ad for Caesar juices, where the wife is treated just like a maid, but smiles as though serving a glass of juice to her husband's friend has proved her worth as a woman.
Why didn't the husband just pour the juice himself, lazy bugger? And why would the wife be so happy that she had the opportunity to deliver a glass of juice on a tray to a guest? Is this really the sort of thing that gives women a moment of happiness or achievement in their days?
I hope I am right in thinking that local women do find these ads, where domestic products and duties are presented in a way to convince women that happiness can be best acheived by being a domestic slave, to be offensive and shallow. If not, I have pity for the women who *do* believe that bringing a jug of Tang to the table does prove your worth as a human being.
Wise words, Mimi.
A distinction needs to be drawn between Arabic language ads which are just re-produced from Western ads (such as ads for Ariel, Downy etc) and ads that are produced soley with the Arabic market in mind.
One that I find terrible (and there are many) is the ad for Caesar juices, where the wife is treated just like a maid, but smiles as though serving a glass of juice to her husband's friend has proved her worth as a woman.
Why didn't the husband just pour the juice himself, lazy bugger? And why would the wife be so happy that she had the opportunity to deliver a glass of juice on a tray to a guest? Is this really the sort of thing that gives women a moment of happiness or achievement in their days?
I hope I am right in thinking that local women do find these ads, where domestic products and duties are presented in a way to convince women that happiness can be best acheived by being a domestic slave, to be offensive and shallow. If not, I have pity for the women who *do* believe that bringing a jug of Tang to the table does prove your worth as a human being.