Well, it's part of the "marketing strategy":

1- Always keep the name/link in front of the consumer!
http://www.qatarliving.com/node/501927

2- Maintaining the link between the offense and the apology in the readers' minds (mind manipulation, bwaahaahaaaa)

Finally, it's a petty you don't get statistics about how many actually read the thread!

"The larger grows the island of my knowledge, the
longer stretch the shores of my ignorance."
William Blake