Ngourlay: If you read what's written on the Barwa website, the development is 8km long. It will contain malls. It doesn't say that the development will be an 8km long mall.

The Barwa press release also talks up the residential component of the development, describing the residents as 'elite'.

Wow... I wish I was 'elite' enough to live in the industrial area.

Actually the press release has a lot of great lines:

"The QR 4 billion investment Barwa is making in this project is a direct response to the shortage of office space suffered in the country because of influx of private business organisations in Qatar."

Where to begin... shortage of office space? Because all the towers in West Bay are full? Influx of private businesses to Qatar? Riiiight...

"Barwa Commercial Avenue is in the centre of all business owing to its key location that has been carefully studied and deemed to suit the needs of local, regional and international entrepreneurs."

It's in the Industrial Area. It would take about an hour to get to West Bay in normal traffic, and you call this 'the centre of all business'?

"Commercial Avenue is also to feature impressive shopping malls, housing top retail names and brands. Specialist shops are to be set up in the area to cater to the needs of the elite occupants."

Hahaha.. Elite occupants. The Pearl be damned, apparently. The hip crowd is moving to the Industrial area.

"The arrival of international investors in Qatar only means they will find investments such Barwa Commercial Avenue appealing and a major determinant in their decision to invest in Qatar."

Is that sentence supposed to mean something? And what, pray tell, are investors coming to Qatar now for??

"A solution that will draw in Business Tourists"

That, boys and girls, is what we call an oxymoron.