Golliwog is a dark (black) doll with frizzy hair, big eyes and a huge smile. Usually dressed in a striped blazer and pants, this was the trademark displayed on jars of jam and marmalade made by the 'Robertsons Jam' company based in Droylesden, Manchester. Robertson's were forbidden to use their trademark some time during the late '70's/early '80's because it was considered to be racially insulting to people of African/Negro origin.