yes Gypsy, we have that on the list too but can't do everything at once! I am actively involved in talking to families of high income as well. It's not an easy thing and there are cultural points like some would be offended if offered a car seat implying they couldn't afford it thenselves. I have to be a bit more subtle about it even though it is such a serious issue. Slowly but surely I know I and my staff will make a difference. I encourage everyone to do the same. A couple of hundred rials will buy an infant car seat. Plenty of people will happily accept one and use it. That has been my experience so far.