Obviously some would have noticed the below in the link that the rating is based 50% on financial value and 50% on consumers sentiments of the company..:)
"Every year, BMBO calculate and rank brands based on their global value. .... Apple's growth rate decreased ..brand value still increased by 1% from 2012 to a .. $185 billion.
.... company ranks brands based not only on publicly available financial information, but "the second half, which is the unique part, is that we take in the consumer sentiment." ..... ,.... "Apple, in the eyes of consumers, is the gold standard."
It is always good that the OP alongwith the post gives some inputs and its own perception and why the thread is put up.
Obviously some would have noticed the below in the link that the rating is based 50% on financial value and 50% on consumers sentiments of the company..:)
"Every year, BMBO calculate and rank brands based on their global value. .... Apple's growth rate decreased ..brand value still increased by 1% from 2012 to a .. $185 billion.
.... company ranks brands based not only on publicly available financial information, but "the second half, which is the unique part, is that we take in the consumer sentiment." ..... ,.... "Apple, in the eyes of consumers, is the gold standard."
It is always good that the OP alongwith the post gives some inputs and its own perception and why the thread is put up.