Conventional awareness methods are no longer effective, they became old. We need to step up the approach. Publishing daily statistics of accidents in all national papers, including identities of those involved in fatal accidents, for example. Some social responsibility must be introduced.

Incidentally, Toyota agent in Qatar put a quarter page ad today in Al-Raya of which they say that they have arranged 5 daily prizes to be handed out to best drivers, and that would be decided by traffic police. A good start, one can make statistics and involve other dealers to do something and reduce the accidents of car brands they sell.