2020 Heineken is the world's largest supplier of beer. There are very few, if any, other beer companies that could come close to forking out the kind of money that they could. Not to mention, why would another company risk signing on with Fifa if that's how they treat their sponsors?
Also, who knows what kind of contract Heineken has with Fifa, my guess is they are signed up to sponsor the next 10 or 20 World Cups. If Fifa were to break that contract they could be sued for billions. Would Qatar cover the cost of the lawsuit to?
2020 Heineken is the world's largest supplier of beer. There are very few, if any, other beer companies that could come close to forking out the kind of money that they could. Not to mention, why would another company risk signing on with Fifa if that's how they treat their sponsors?
Also, who knows what kind of contract Heineken has with Fifa, my guess is they are signed up to sponsor the next 10 or 20 World Cups. If Fifa were to break that contract they could be sued for billions. Would Qatar cover the cost of the lawsuit to?