the moral of the story is the realization of the parents that they are not being a good parent to their  child and that love affection and attention expected by the child from his family is not there...

most adults do not have satisfaction on everything... they always aim for something new.. or something that caught their attention... but children do not have this kind of longings.. they only want simple things... love and affection... kids have to feel safe and loved...  most parents usually forget that.. they think that once they are able to feed the child.. buy them what they want.. that would be enough.. but truth is... ITS NOT... the feeling of security is what the kids wants... that will help them to become a better individual...