have patience dude...there is not only Iphone in the world that everyone uses...there are certain conditions and you have to actually sign an agreement with multinational companies for enabling the services on their cellphone softwares..this is how all the companies earn...vodafone can't make their own software to support sms on iphones...it has to be done by iphone by updating their firmware.vodafone has not yet done their grand launch...its just for those impatient people who wants to buy special numbers as to them this is the only way to spend their money and not to help people in need....so wait for some time until vodafone settles down...they need a lil time.