Cheerios are processed - absolutely. However, on an overall basis they're much healthier than most of the other garbage out there that is marketed to mums for their babies & toddlers.

The sugar content of plain ol' Cheerios is also far lower than that of sugared cereals and other snacks, which are generally even more processed than Cheerios. Some of the sugared cereals are up to 50% sugar (by weight - and more than that as a % of calories).

Even some of the yogurts have more grams of sugar per serving than a full-sized can of Coke, thanks to all the added sugar (and high fructose corn syrup). Plain unsweetened/unflavored yogurt does contain natural sugar, as does fruit, but nowhere near the sugar levels of the typical "fruit" yogurt here in Qatar.

Nothing is ever truly perfect in the snack food world, but we can strive for "the best we can find". . .I just try to read the labels and use common sense :o)