Pity about the Nazi salute at the end. Still, it fits in with the whole pledging-allegiance-to-your-country vibe.

I know lots of people on this board love their countries very, very much. I just don't see what's to love. I love my family who live in England, I adore the scenery in the Scottish Highlands, I think the system of government is mostly fair. But I definitely don't love the country, its flag or some mystical beast called the UK.

If someone asked me to make a solemn oath to the Union Flag, I'd laugh at them. It's been thirty years since I faced a flag and made a promise to God and Queen, and I think I've now grown out of such nonsense. Obviously, Qtel doesn't think its customers have.