All the insurance companies sell good and bad policies. Given the market compulsions, no company can afford to not to have a policy which competition is offering.

Irony is that in good policies, while the return to investors is good, commission to agents is bad and hence agents do not actively promote such policies.

It is generally left to the wisdom of investor to choose the best policy.

I would suggest, choose a company that has record of timely payments.

You can have some tips to choose the right insurance policy here

http://www.thedollartimes.com/index.php?q=tips-choosing-right-life-insur...