I'm well into my second bottle, but. My kids are 9 & 7, and we simply teach them to be considerate of others. 'How would you like it if your stuff got wet' we ask them. As for the plane thing, my guys have been everywhere, generally at the front. Again, the same lesson. Apart from one mortifying incident when my breastfeeding wife 'misfired', it's all been good. There are few people in the world that can't look at a kid throwing a tantrum and say 'been there done that...'. We've all had it happen, and everyone knows we all cope as best we can. It's the WAGS that ignore their screaming kids that p*ss me off...