He fits in a car's glove box, appears at a flick of a switch and when a woman has finished using him, she can just pull the plug and he deflates.
He's the "Buddy on Demand," a blow-up man launched on Tuesday with the aim of making solo female motorists feel less nervous about driving at night.
According to research by the inflatable friend's creator, insurer Sheilas' Wheels, 82 percent of women feel safer with someone sitting in the car beside them and nearly a half don't like driving alone in the dark.
He fits in a car's glove box, appears at a flick of a switch and when a woman has finished using him, she can just pull the plug and he deflates.
He's the "Buddy on Demand," a blow-up man launched on Tuesday with the aim of making solo female motorists feel less nervous about driving at night.
According to research by the inflatable friend's creator, insurer Sheilas' Wheels, 82 percent of women feel safer with someone sitting in the car beside them and nearly a half don't like driving alone in the dark.