Power of designers to transform

Why a folding plug won last night's design awards.

Last night, Britain's most prestigious design prize was awarded to a plug. At a ceremony at the Design Museum, the Brit Insurance Designs of the Year award was carried off by an unknown Korean who only graduated from the Royal College of Art last summer. Min-Kyu Choi was probably not the first person to notice the disparity between his Macbook Air laptop (thin enough to slide into a manila envelope) and the plug attached to it (so bulky you need a duffel bag).

http://www.guardian.co.uk/artanddesign/2010/mar/17/folding-plug-design-a...

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Power of designers to transform

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