Ooredoo becomes one of world’s top 50 telecommunications brands

Ooredoo was recently selected as the fastest-growing telecoms company in the region, with a 48% increase in its value compared to the 2016-17 financial year, according to a new report.

The telecom giants also featured among the world’s top 50 telecom brands, according to the report created by leading valuation and strategy consultancy Brand Finance.

We’re delighted to appear in the top 50 telecoms report released today at the Mobile World Congress by Brand Finance https://t.co/UGwFK0eVsn pic.twitter.com/0uJvptWKiT

— Ooredoo Group (@ooredoo) February 27, 2017

The news comes as Ooredoo hosts one of its largest and most technologically-advanced product demonstrations at Mobile World Congress 2017 taking place in Barcelona this week.

The Telecoms 500 2017 report valued brands of operators and infrastructure companies around the world.

Brands were first evaluated to determine their strength, based on factors such as marketing investment, familiarity, loyalty, staff satisfaction and corporate reputation. This was then used to determine what proportion of a business’s revenue is contributed by the brand.

This information was then used to rank the world’s 500 most valuable telecom brands.

Ooredoo finished a prestigious 47th rank, thus breaking into the top-50 for the first time in its history, reported The Peninsula.

Since beginning the rebranding process in 2013, Ooredoo has rolled out their brand across eight markets in the Middle East, North Africa and Southeast Asia.

During that time, its total brand value grew from less than $1bn to more than $3bn, propelling it into the top 50.

According to the report, Ooredoo’s brand value today stands at $3.1bn. With more than 138m customers, Ooredoo is becoming one of the most widely-recognised communications brands in the world.