The Essence of Qatar wins gold medal at NY Film Festival

The Essence of Qatar, a short film commissioned by Qatar Tourism Authority (QTA), has won the coveted gold medal at the New York Film Festival, which recognises the world’s best work in TV and film, reported The Peninsula.

The film offers an immersive, cinematic experience showcasing Qatar’s breathtaking cultural heritage, exhilarating tourist attractions and universal human aspirations.

The three-minute film was first released last November as part of the unveiling of the Qatar Destination Brand, enhancing and accelerating efforts to promote the nation as a tourist destination abroad.

Leading Doha-and London-based film producers The Edge Picture Company created the film. In a glittering ceremony in Las Vegas this week, the company was also awarded the title of Production Company of the year for an unprecedented tenth consecutive time.

A New York Festivals representative said, “The stand-out images and imagery in The Essence of Qatar earned more than one perfect score from our Grand Jury of international award-winning content creators. When New York Festivals inaugurated the Event Venue category, it was with the purpose of recognising this specialised genre of programming.”

Phil Blundell, co-owner at The Edge, said: “ It’s a highly creative film which is pretty unconventional in its cinematic visual style, deliberately aimed at making an emotional impact with audiences around the world. So it’s particularly gratifying to hear that it has been recognised by the New York Festivals in this way.”

Here is the award-winning short film:

Courtesy: thepeninsulaqatar.com