France’s reputation as a country of elegance and style is known worldwide. Established in 1892, the French family business Weill has built its success on creating apparel that epitomizes this innate style. In its more than 100 years of existence, Weill has grown from being a small business supplying department stores to opening on the prestigious Champs-Élysées and becoming a global success story. More recently, in 2017, Weill made a bold move in appointing Mathilde Castello Branco as the head of its design studio. At the Weill boutique in Doha; playful elements include illustrations drawn by Castello Branco herself that appear as patches on jeans or embroidered onto suits.
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