Wunae: Culture and traditions take centuries to build up and get ingrained into any society. They are deep-rooted in any region of the world. The culture and traditions of the Arabs and several eastern countries do not permit women run around in just two "pieces of cloth" to prove their beauty, or to drink or to dance in clubs, or sunbathe on private beaches. It is just not possible for the Eastern culture to assimilate completely into Western culture in a short span of time of some months during which the World Cup will be held. The World Cup -2022 is no doubt a major event in this region, but any cultural impact that it may have especially with relation to clothing and drinking, will be short-lived, and this would soon get carried away with the wind after the tournament is over.