as a completely neutral observer who doesn't care either way, i must point out one thing to some of the commenters here; the alcohol consumption is a personal choice of the Qatari drinker and something they presumably do secretly...against Islam definitely but between him and God; this campaign is about us expats offending the sensibilities of the majority conservative locals by dressing in what they deem an unacceptable manner while out and about in public...i get where you guys are coming from, my initial reaction was to agree with you guys.. but you need to accept too that its apples and oranges you're comparing..