has been doing like so for decades, ie during Ramadhan broadcasting the call to prayer and a short segment on Islamic prayers during the time of Ifthar. They do so just as they broadcast various programs on other faiths during their religious holidays. So in some parts of the world this is nothing new and has not caused any upheaval either.
UK's channel 4 seems to be having good intentions by their programs, promoting peace and tolerance among different faiths and educating people on Islam via their short films. Of course they must be doing all this to simply increase their ratings, but whatever. I agree with Brit that it appears to be much ado about nothing!