Let's let the FIFA Secretary General answer that question:

'Alcoholic drinks are part of the FIFA World Cup, so we're going to have them. Excuse me if I sound a bit arrogant but that's something we won't negotiate,' Mr Valcke said.

'The fact that we have the right to sell beer has to be a part of the Law,' he said in Rio de Janeiro, where on today he will hold a meeting with the World Cup local organising committee.