brit, I think the guy is on the bandwagon of the now popular 'brain science". Now, there is a lot we do not know about our brain..Male and female. Never the less, it is not so much about the brain per se, but how we use it. We have been taught certain things, but as it turns out, those things are not really accurate and we need to change them. Basically it is about how and WHAt we think. The old saying "you are what you think" is 100% accurate. IF one understands what it really means.