yes true. But how about those of us who couldn't due to no fault of our's? Really all the warnings in the world cannot change the fact that some women just can't produce sufficient milk and have no option but to resort to formula. Hence the comparison to cigarettes, which is puffed by choice, is very unfair IMO.
Ok that said, yes the formula tins can carry a reminder that indeed breast milk is better, so those who are able and are simply by choice not wishing to breastfeed their baby's can be prompted to do so. After all formula fed babies are more at risk of developing certain health problems in the future like diabetes.