mozaismyhero said "The Olympic model is wrong, it should not be countries competing just individuals."

The Olympics is about bringing the nations of the world together in one place to foster unity, idealistically ... so, the model is correct, countries competing, each representative carrying the hopes of the country they represent.

Overall, of course, it's also marketing & spending money and floating the economy and eventually, make money (hopefully). Wonder how long will UK take to recoup its costs for the 2012 Games with new investments in the future.