Well - i will take your tip!
when it gets itchy i pop an anti-histimine
when its all red and horrible i soothe it with
a. Vaseline shea butter approx 35qr
b. Bergamont cream from M&S
Both heavy duty creams that do the trick(ish)!
c. Lush have various products including some volcanic mud cream stuff that you leave on your skin for a while and then wash off