You didn't open the link did you MJ

They originally had the slogan "They melt in your mouth, not in your hands", the same one used by M&M's in the United States (also used to market M&M's in the UK in the 1980s and 1990s).
In line with Mars' re-branding, Minstrels have been repackaged and are now sold as "Galaxy Minstrels", referring to the use of Galaxy chocolate in them.