What branded items are you worried about? Are you talking about the masala powder or detergents. Masala powders are the same if it is packed in a branded package or packed in an ordinary plastic bag and tagged it as Lulu. Most of their products are good quality products at a better price. They are not doing it on all products and if you are not happy to buy them then dont buy them from Lulu. They are buying bulk and packing them in their warehouses to sell it at a reasonable price and of course with their margin. However all those products are imported with proper documents and inspected.