I've been horrified to see on numerous occasions, a child sat on the driver's lap. In the UK, there are adverts on TV reminding you of the consequences of not restraining children or adults in the back and they definitely have an impact. Perhaps they should show these adverts here?

My son has never been in a car without his car seat unless we're in a taxi and even then he is strapped in with the adult seat belt. He may cry occasionally, but I'm doing it for his own good!