I used to moonlight as a receptionist/front of house for a tattoo studio in the States when I was in college. That's what the tatt is called. We did hundreds of 'em until they fell out of favour. Most girls treat tattoos the way they do bags. It was LV for a long while and none could tell you precisely why. Same with the trampstamp, every girl had to have one. Then a few years later they'd come for a full backpiece that would cover up the trampstamp so business was great :)