Here are some other marketing ideas:
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The back cover of a schoolbook cover is a great place for the government safety office to place a click-it message. It needs to be artistic and cute -- something children will like such as a favorite cartoon character or animal character they can color. The character or animal is wearing a seatbelt.
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School and central libraries can provide bookmarks to children with the click-it message on one side and the library website, phone and hours on the other side. Coordinate this with Qatar National Safety Day.
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A costumed character such as Mickey Mouse that appears at public events. He teaches seat belt safety and gives candy or prizes to children who correctly answer the safety questions.