UkEngQatar,

The reasons for such inability are:

- Cultural - most of the concerned come from national cultures that teach them to be total submissive to hierarchy and they are afraid to challenge their superiors or systems. Assertiveness and Empowerment are totally absent.
- Mismanagement of QA - the corporate culture does not allow feedback from bottom up. A fear culture is installed and employees are afraid of bring up problems to the attention of their management. The management of their operation systems are clearly not up to date. They don't benchmark their services against other airlines that provided genuine 5 star services to all passengers.
- Qatar's reality- "who cares" approach - nobody really cares about anything. All people want from Qatar is to get their salaries and leave back to their homes as soon as it’s viable to them. The Locals are not enough and are also not motivated to genuinely pursue excellence! The wealth of this country is not a direct result of good work or good service, it pours out of the surface of their territory on a daily basis, regardless how good and how bad things are in reality.

The need to impress and to show off is also cultural but it’s a huge farce as it’s applied selectively. It does fool many at least fro the first time, but the 5 star mask does fall easily and too often!