Problem is that so many people got pissed off with QTEL from past infamous experiences. So I guess most of those unhappy customer are just waiting to move to Vodafone, simply to slam QTEL over bad client service and relationship management.
The feeling over this marketing game looks like an immature reaction of an "over gifted" and "pourri gaté" ego centric child to his newly born brother. And Vodafone is probably a great chess game player, so a tough near future competitor.