I do not think Qtel erred. On the contrary I think they took expoited a good marketing opportunity.

I am going on a limb here and guessing but i presume the bulk of Qtel revenue is from locals. If Qtel touts itself as the local national brand with local heritage, it would prevent attrition of their core customer base. This is product differentiation at its best. Qtel P.R and marketing team, hats off to you.

Rgds,

J.J