Exactly Gypsy. Companies only differentiate themselves from competitors as a way of saying that their competitor's business model is flawed.
But I agree with Tallg's observation that today's article has only served to further raise the profile of Vodafone, albeit with negative implications.
To go back to the original question, I think the 'negative campaigning' that QTel engaged in that 'ran counter to the traditional business culture of Qatar' is simply one company saying overtly that they are better than their competitor, and then naming them.
This might be an effective strategy in markets where competition is welcomed and a bit of rough housing is par for the course, but I don't really know that it's going to wash terribly well in Qatar.
Exactly Gypsy. Companies only differentiate themselves from competitors as a way of saying that their competitor's business model is flawed.
But I agree with Tallg's observation that today's article has only served to further raise the profile of Vodafone, albeit with negative implications.
To go back to the original question, I think the 'negative campaigning' that QTel engaged in that 'ran counter to the traditional business culture of Qatar' is simply one company saying overtly that they are better than their competitor, and then naming them.
This might be an effective strategy in markets where competition is welcomed and a bit of rough housing is par for the course, but I don't really know that it's going to wash terribly well in Qatar.