Ok i could understand "welcome Vodafone", but why is that "Goodbye Q-Tel"??
Q-Tel is still pretty much alive and healthy, a bit too early to bury it...no?
My personal opinion, in general in ANY competition, and campaign, etc., it is NOT ethical to mention your competitor's name in a bad way.. you can emphasize on your advantages but it doesn't mean you have to tarnish your competitor.. Good tone is to show how YOU are good , not to show how your competitor is bad… see the difference?
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“You become responsible forever for what you have tamed”. Antoine de Saint-Exupéry
Ok i could understand "welcome Vodafone", but why is that "Goodbye Q-Tel"??
Q-Tel is still pretty much alive and healthy, a bit too early to bury it...no?
My personal opinion, in general in ANY competition, and campaign, etc., it is NOT ethical to mention your competitor's name in a bad way.. you can emphasize on your advantages but it doesn't mean you have to tarnish your competitor.. Good tone is to show how YOU are good , not to show how your competitor is bad… see the difference?
*********************
“You become responsible forever for what you have tamed”. Antoine de Saint-Exupéry