Cheetahs are protected by International Law CITES to which Qatar is a signatory.

CITES works by subjecting international trade in specimens of selected species to certain controls. All import, export, re-export and introduction from the sea of species covered by the Convention has to be authorized through a licensing system. Each Party to the Convention must designate one or more Management Authorities in charge of administering that licensing system and one or more Scientific Authorities to advise them on the effects of trade on the status of the species.

Hopefully, by reporting this violation to the authorities they will take action to protect Qatar's good name.
Signature line > "You can't fix stupid"