I wonder what the suits at Hilton International would be more annoyed about;

Someone posting rumours on an internet forum about the Hilton Doha being demolished

or

Someone using the name 'Hilton Hotels' to post a comment in response, on behalf of 'Hilton Hotels Corporation'.

I very much doubt the order to respond on here came down from the top, and I doubt they'd be best pleased if they knew about it!