This message circulates via email as well as online forums and blogs. The message rapidly gained momentum in the wake of the London terrorist bombings of July 2005.
Information in the message is valid and, in fact, the advice it contains is well worth heeding. An article on the East Anglian Ambulance Service website offers more information about the ICE campaign. In April 2005, clinical team leader Bob Brotchie, launched the UK based ICE campaign with support from Vodafone.
This message circulates via email as well as online forums and blogs. The message rapidly gained momentum in the wake of the London terrorist bombings of July 2005.
Information in the message is valid and, in fact, the advice it contains is well worth heeding. An article on the East Anglian Ambulance Service website offers more information about the ICE campaign. In April 2005, clinical team leader Bob Brotchie, launched the UK based ICE campaign with support from Vodafone.