Hi.. Its not just direct flights. Its just pure marketing startegies implemented in different markets according to the demand and condition of the respective markets.

Itsture that if first leg is not flown the rest of the itinerary gets autoimatically cancelled , since the pax is still in Dubai as per the bookings. you will end up paying a noshow or a change of reservation penalty too.
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Listen to Many..Speak to a few.