Some of the comments especially those ridiculing the boycott are really absurd. If the argument against boycotting pro-zionist companies is that it is bad for local economies that deal with them, then the Nazi concentration camp model should be reintroduced because it provided cheap and well trained labour at near to no cost which was good for the economy and for all those doing business with the Nazis. YOU MUST have a moral stance and stick to it. If you accept to deal with such companies then you must face up to the risks involved. And the right hand does not wash the left hand in this case. One last thing about economy that every novice on this thread should know before writing silly comments about how ineffective this boycott might be, bad publicity is bad for business. No wonder those companies have launched massive PR campaigns to deny their involvement- IT HURTS!!!
I think Mira has done a great job. We are all responsible in front of our own conscious of where our money might be going especially if it going to cause misery for someone else. It's your choice.