I think that Britexpat has the bigger picture.

You have the BIG BOYS and then the BIGGER BOYS that own these companies.

By LITTLE BOYS, I mean the worker bees that work for the BIG BOYS that work for the BIGGER BOYS.

Then you have the masses that won't give up their preferred products for the greater good.

Another great example of boycotts working is the Dixie Chicks' ordeal. Although, they did come back and win several awards for their Taking The Long Way album. (I believe that is the name of the album.)

Amoud, I think that if this is going to be a successful venture, specific products have to be researched and targeted and the masses have to be on board to be effective.